ITA ENG

2025 - Tomorrow Now: 
The Art of 2050 AD


Tomorrow Now: 
The Art of 2050 AD


Location: Real Collegio Carlo Alberto, Moncalieri

Dates: October 29 - November 2, 2025

Share Festival, produced by The Sharing, is now in its 19th edition. This year's theme is Tomorrow Now:
The Art of 2050 AD: this edition takes place in the year 2025 — the end of the first quarter of the 21st century.

The event hosts the six finalists of the 17th edition of Share Prize, an international award that has inspired more than 300 artists from around the world to experiment with new forms of dialogue between natural materials and technological innovation. The event also includes interactive creations from the Share Campus educational workshop, created by students from the Accademia Albertina based on the theme “Tomorrow Now.” The festival will also curate two special projects, which will be revealed shortly.

Permanently located in the nearby Environment Park, the route is crowned by Diego Scroppo's public artwork, Cristallo di Luce, selected for the 28th edition of Luminare di Luci d'Artista.


Theme

This edition of Share Festival takes place in the year 2025 — a full quarter of the twenty-first century.

But at Share Festival, we are a veteran, traditional, avant-garde technology-art festival, so the passage of time can't bother us. We're a native festival of the city of Torino, the home of a National Cinema Museum full of long-dead "new" media-devices. Torino has Ancient Egyptian relics in a state-of-the-art, high-tech museum that’s been there for two hundred years.

That is why Share Festival has the unique power to show people art from a different time entirely. In this case, art from the year 2050 AD — not this quarter of the century, but the next quarter of the century. The art world of tomorrow, now.

One might imagine that it’s technically impossible to have technology art from the year 2050 AD — but we know that you, our artists, can provide this. We simply want to see the everyday, accessible art that's popular and fully-accepted by the people who happen to live 25 years in the future. It’s not our art from 2025, it's their own art from 2050. It's created for them, not for us. It is the art of their time.
Is 2050 AD a happy year or a sad time? Prosperity or disaster, utopia or dystopia? In 2050, when artists hear a "Call for Art" like this one, do they still fret about modern buzzwords like virtual, artificial, national, gender, social, mechanical, robotic, or big-tech media platforms? That's up to you, the artist, to decide. Tomorrow's year 2050 — the chosen moment of our festival — is just as real, human and valid as this year. It’s the sister year of 2025, 2000, 1975, 1950 and 1925. Every one of those years had characteristic art-of-the-time, enjoyed by people aged 7-to-70. "This too shall pass," we know that. So please show us some art after this-too passes.

At Share Festival, we often show kinetic art, interactive art, installations, and machine-art. These art-devices that we show our public actually work. However, in this particular case of this 2025/2050 festival, it's fine if the devices from the future merely APPEAR to work. They're from the future, after all.

Other art festivals will never get away with this radically speculative, intensely futuristic behavior, but here in Torino, we most certainly can. And so can you! While visiting Share Festival in 2050 AD, you can also visit Turin's flourishing MUFANT Science Fiction Museum, which is full of marvelous "futuristic" science-fictional artifacts that are already a hundred years old. Some are even older, while some are brand-new!

We look forward to the results of you looking forward!


Bruce Sterling, Share Festival Artistic Director
Jasmina Tešanović, Share Prize Curator


Share Prize XVII


The six selected works will be exhibited during Share Festival XIX from October 29 to November 2, 2025.

︎︎︎ Click here to discover the 17th edition of Share Prize